With an opening panel moderated by Dr. Joseph Coughlin of the MIT AgeLab, the discussion started with discussions with our panelists about what their companies and groups are doing to help serve the Aging market and ended with what age the panelists thought was ‘old’ – which they decided anywhere from 85 to 105..
Matthew Doyle of P&G talked about some of the work that the Live Well Collaborative is doing and gave the audience a sampling of what their future airport travel might look like to accommodate travel needs of the aging thanks to Boeing. Shaunte Mears Watkins from Clorox talked about the challenge of creating new offerings that resonate with buyers. Denise Brown of Caregiving.com gave us tips on working with “carees”, the term she and her thousands of blog followers came up with to call someone you take care of day in and day out.
Julie Fry of Making Care Easier talked about the $610 Billion that caregivers spend caring for aging parents and relatives that is greatly disaggregated and causes stress for caregivers across the United States. Kathy Sykes from the EPA gave us great tips on what it means to age in America. Ping Hao who leads the board of FCA, the Family Caregiver Alliance, provided great insight into what it means to be a caregiver and how much time and money and help caregiving requires. Jodi Olshevski from The Hartford Center for Mature Market Excellence noted that she is excited to see so many companies at the panel who will help the baby boomers reshape and create a new marketplace for Aging like the boomers have done in so many industries.
Dr. Jane Barlow of CVS showed the audience what CVS was doing for the Aging marketplace and how the company believes they can help support the needs of the Aging. Kimberly O’Loughlin of Philips Home Monitoring shared the Philips approach to the marketplace which involves great investments in technology and creating ease for caregivers. HBS Professor Linda Hill closed out the session with how leaders must combine innovation into their work as they take on market challenges.
Our subpanels created great discussions as well. Tell us what you think and keep the discussion with the HBSAB community and more going.